Hip-hop marketing expert Steve Stoute took to the New York Times over the weekend to blast the Grammys for slighting artists like Justin Bieber. He also spoke out against recent losses by Kanye West and Eminem.
In a full-page ad in the newspaper, Stoute wrote "I have come to the end that the Grammy Awards have clearly lost touch with modern popular culture."
He added, "The awards show has become a series of insincerity and disagreement, leaving me to question why any contemporary popular artist would even participate."
About Bieber, Stoute wrote, "How is it that Justin Bieber, an artist that defines what it means to be a modern artist, did not win Best New Artist?" Justin Bieber lost the Best New Artist Grammy to Esperanza Spalding.