Three of the UK’s most exciting and credible artists Friendly Fires, Mylo and Joe Goddard will mentor the next generation of talent...
Get togethers of music industry talent, top brass and the like, with helpful sponsors and supports, still have their place in the world, as is the case with our friends in the biz up in the United Kingdom...
The best of the UK’s up-and-coming talent was unveiled at an exclusive London launch party hosted by Nick Grimshaw, performing infront of key music industry influencers and celebrity guests including Pixie Geldoff, Caroline Flack and Jameela Jamil.
Friendly Fires, Mylo and Joe Goddard have each selected an artist to mentor and showcase their sound to a wider audience. Friendly Fires is working with twisted-pop duo AlunaGeorge, Mylo is showcasing Ronika, a singer, songwriter and producer from Nottingham, and Joe Goddard is mentoring vocalist Jessie Ware, who is due to release her debut album in August 2012.
The established artists will each be given a £10,000 Bacardi Beginnings bursary that will be used to raise the profile of their chosen artists, whether it’s producing an exclusive remix, putting on a gig in an unusual location, or creating an exciting collaboration.
Bacardi Beginnings will provide a platform for these handpicked musicians to raise their profile in a very competitive industry, while marking Bacardi's 150th anniversary of throwing great parties, and bringing people together over great music and great drinks.
This exclusive web video shows these established artists showcasing their selected acts in London, together with interviews with the artists and Radio 1 DJ Nick Grimshaw.
Bacardi Beginnings YouTube.com
Digital News Agency (multimedia footage)